Search results for " Viable Systems Model"
showing 2 items of 2 documents
A Viable System View of the Japanese Lean Production System
2011
We highlight the main characteristics of lean production and we analyze them using a viable-systemic perspective. Doing so we consider the lean production with its osmotic interactions with the Japanese business system and we create a framework which highlights the key relations which are essential for the viability of the system.
Cybernetics of Value Co-creation
2014
The paradigm shift from value creation to value "co-creation" calls for a deeper grasp of organizational learning in marketing theory. This paper adopts a cybernetic view of the process of value co-creation to shed light on its relevant aspects and to supply a framework to implement operations and strategies to foster this process. Can cybernetics help to better understand the process of value co-creation? Can the Viable System Model (Beer, 1979) be a sound approach to shape a more effective value co-creation process able to achieve higher satisfaction and value? In this theoretical paper we will show how cybernetic can be effectively used to give a positive answer to both questions above